Blog

Use this section to provide a description of your blog.

5 of the most popular styles of umbrella

Posted by Oliver Freedman

Umbrellas are necessary for keeping dry in a wet climate, but who knew there were so many to choose from? Here's a look at the different types of umbrellas available, which would be perfect to put your company’s branding onto, to promote your business. 

  1. Classic city/gentleman’s Umbrella: 
    Commonly made with fibreglass, wood or steel shafts and with Teflon coated storm proof fabric canopies to keep the rain off, and a classic crook style handle. These umbrellas are your everyday portable shelters from the rain. They can be manually expandable, or even automatic, with a single button open and close mechanism built in.
  1. Compact umbrellas: 
    These smaller umbrellas are lifesavers when it comes to sudden downpours. They comprise of more moving parts, which mean that the canopy collapses into itself, making it more compact and versatile. When folded, they can be small enough to keep in a handbag. Foldable umbrellas are easy to pack and store in carry-on bags etc when you go on a trip.
  1. Golf Umbrella:
    Golf umbrellas tend to be a much larger style of umbrella, and often have canopies of over one metre in diameter. They are commonly used to shield golfers and their equipment from the rain (hence their name). A lot of people tend to keep one of these handy in their car.
  1. Doorman Umbrellas:
    Doorman umbrellas are usually the largest of all the hand held styles of umbrella. Named after their original design purpose where hotel doormen carried them to welcome guests, these sturdy portable shelters usually come in larger sizes of around one and a half metres in diameter, which can fit up to four adults underneath its canopy. They will also often be made with Teflon coated material, making them far sturdier in stormy conditions.
  1. Children’s Umbrellas:
    Fun and practical, a child’s umbrella is often like a smaller version of the city/gentleman’s umbrella, which children love, as they enjoy emulating their parents. They are smaller in size, usually around 69cm in diameter, making them easy to hold, for even the smallest of hands. They can even come with glow in the dark strips built into their canopies providing an added safety feature when it is dark. 

Umbrellas are essential tools to have handy, which make them a perfect marketing tool for your business, so investing in some quality ones, branded with your company’s logo, that you can give out to staff and customers, not only helps them, but also provides free advertising for your company, and exposure to everyone who sees the umbrellas on the streets.

Read more

Umbrellas are necessary for keeping dry in a wet climate, but who knew there were so many to choose from? Here's a look at the different types of umbrellas available, which would be perfect to put your company’s branding onto, to promote your business. 

  1. Classic city/gentleman’s Umbrella: 
    Commonly made with fibreglass, wood or steel shafts and with Teflon coated storm proof fabric canopies to keep the rain off, and a classic crook style handle. These umbrellas are your everyday portable shelters from the rain. They can be manually expandable, or even automatic, with a single button open and close mechanism built in.
  1. Compact umbrellas: 
    These smaller umbrellas are lifesavers when it comes to sudden downpours. They comprise of more moving parts, which mean that the canopy collapses into itself, making it more compact and versatile. When folded, they can be small enough to keep in a handbag. Foldable umbrellas are easy to pack and store in carry-on bags etc when you go on a trip.
  1. Golf Umbrella:
    Golf umbrellas tend to be a much larger style of umbrella, and often have canopies of over one metre in diameter. They are commonly used to shield golfers and their equipment from the rain (hence their name). A lot of people tend to keep one of these handy in their car.
  1. Doorman Umbrellas:
    Doorman umbrellas are usually the largest of all the hand held styles of umbrella. Named after their original design purpose where hotel doormen carried them to welcome guests, these sturdy portable shelters usually come in larger sizes of around one and a half metres in diameter, which can fit up to four adults underneath its canopy. They will also often be made with Teflon coated material, making them far sturdier in stormy conditions.
  1. Children’s Umbrellas:
    Fun and practical, a child’s umbrella is often like a smaller version of the city/gentleman’s umbrella, which children love, as they enjoy emulating their parents. They are smaller in size, usually around 69cm in diameter, making them easy to hold, for even the smallest of hands. They can even come with glow in the dark strips built into their canopies providing an added safety feature when it is dark. 

Umbrellas are essential tools to have handy, which make them a perfect marketing tool for your business, so investing in some quality ones, branded with your company’s logo, that you can give out to staff and customers, not only helps them, but also provides free advertising for your company, and exposure to everyone who sees the umbrellas on the streets.

Read more

How to Promote your Business, your Logo and your Brand

Posted by How Many Steps Inc. Collaborator

Get Logo Printed Umbrellas

A fantastic way of promoting your company without actually having to do any work, is to get some custom printed branded umbrellas. It is a strategy which can be vastly beneficial to your company’s visual exposure to the general public, and therefore your potential customers.  Umbrellas will make your company name really stand out from the crowd. One thing that The UK is really well known for is its weather. It rains, a lot! Most people will probably have an umbrella with them wherever they go, so use this untapped marketing strategy potential by getting your company’s logo emblazoned onto the canopy. Umbrellas are also really cost effective business promotional items, as they have no expiry date or limit to their shelf life, so why not purchase a large quantity, and you can easily store them away to give to your staff and customers whenever you want to. You can even use them when you go to networking events, and place them on your stand, so that everyone can see your logo from far away, thus drawing attention to your company. Why not give them away too whilst you are there. Potential clientele will be impresses by this high quality “freebie” and it will reflect well on your credibility as a company, and stand out against all the other giveaways such as magnets or pens etc.

Do Charity Work or Sponsor Local Sports Teams

One marketing strategy that many companies miss out on, is getting involved in charity work. Attending charity events, donating funds to good causes and being involved in charity work is an effective way to boost your business’ credibility, but at the same time your brand name. Another underused tactic is sponsoring a local sports team. It is a great PR tactic for small business. Every time the team plays, the name of your company will be on display for all the spectators to see.

Offer Incentives to you Staff

Referrals are a great to find new clients, and your staff provides a great opportunity to do that. Treat your employees by giving them vouchers, freebies and other business promotional items as incentives which involve your products and services, so they spread the word about how great your company is to friends and family.

Car Magnets for the Company Car

By putting a magnetic sign on your car, you can build brand awareness as you drive around town without having to do anything. Bumper stickers and window decals work as well! It is quite easy to buy printable magnets at most office supply shops, so this is a really cost effective way of business promotion.

Give Away Balloons at Local Events

Get a few hundred custom balloons printed with your business name, and take them with you to any event you attend. They are fund item to give out to any potential customers, and they then become an automatic walking advertisement for you without them having to do a thing.

Read more

Get Logo Printed Umbrellas

A fantastic way of promoting your company without actually having to do any work, is to get some custom printed branded umbrellas. It is a strategy which can be vastly beneficial to your company’s visual exposure to the general public, and therefore your potential customers.  Umbrellas will make your company name really stand out from the crowd. One thing that The UK is really well known for is its weather. It rains, a lot! Most people will probably have an umbrella with them wherever they go, so use this untapped marketing strategy potential by getting your company’s logo emblazoned onto the canopy. Umbrellas are also really cost effective business promotional items, as they have no expiry date or limit to their shelf life, so why not purchase a large quantity, and you can easily store them away to give to your staff and customers whenever you want to. You can even use them when you go to networking events, and place them on your stand, so that everyone can see your logo from far away, thus drawing attention to your company. Why not give them away too whilst you are there. Potential clientele will be impresses by this high quality “freebie” and it will reflect well on your credibility as a company, and stand out against all the other giveaways such as magnets or pens etc.

Do Charity Work or Sponsor Local Sports Teams

One marketing strategy that many companies miss out on, is getting involved in charity work. Attending charity events, donating funds to good causes and being involved in charity work is an effective way to boost your business’ credibility, but at the same time your brand name. Another underused tactic is sponsoring a local sports team. It is a great PR tactic for small business. Every time the team plays, the name of your company will be on display for all the spectators to see.

Offer Incentives to you Staff

Referrals are a great to find new clients, and your staff provides a great opportunity to do that. Treat your employees by giving them vouchers, freebies and other business promotional items as incentives which involve your products and services, so they spread the word about how great your company is to friends and family.

Car Magnets for the Company Car

By putting a magnetic sign on your car, you can build brand awareness as you drive around town without having to do anything. Bumper stickers and window decals work as well! It is quite easy to buy printable magnets at most office supply shops, so this is a really cost effective way of business promotion.

Give Away Balloons at Local Events

Get a few hundred custom balloons printed with your business name, and take them with you to any event you attend. They are fund item to give out to any potential customers, and they then become an automatic walking advertisement for you without them having to do a thing.

Read more

Marketing Strategies to get your Brand Name out there

Posted by How Many Steps Inc. Collaborator

So, you are a business owner. You don’t necessarily have an endless marketing budget, or an infinite amount of time that you are able to spend on working on your marketing strategies. So, how can you market your products or services to remain competitive and really get your brand name out there? What can you do? There are many different ways that company owners can use to successfully promote their business without breaking the bank! Here is a selection of our favourite ideas.

Get Yourself a Website

Did you know that over 40% of the world is now online? Businesses that don’t have a website are missing out on a serious chunk of the market. You don’t necessarily have to sell your products on your website. A simple, yet effective, website, with even basic company information in it, with help share your brand identity, customer testimonials, prices and expertise, and will put your business in the global market spotlight.

Get Custom Printed Company Umbrellas

An even better way of promoting your company without really having to do anything, is to get some custom made promotional umbrellas to make your brand name really stand out from the crowd. Living in a country that is known for its ever-changing weather is, for once, a really great thing for your company’s marketing strategy. Most people carry an umbrella with them wherever they go, so why not try and make sure that their umbrella has your company name and logo emblazoned onto it! They are really cost effective business promotional items too, as they do not have a shelf life, so get a large number, and you can easily store them and give them to your staff and customers whenever you want to.

 

Become Social Media Savvy

It is one of the easiest, quickest, and best ways of immediately getting your brand name out there, and what is more, it is almost completely free! Establishing your company’s presence on a select few of the most popular social media platforms can help your business build relationships with your customers and draw in new potential clientele. Try posting exciting and engaging content on sites such as Facebook, Twitter, Instagram and YouTube to promote your services or products to a worldwide audience. You can even then use Google Analytics to track the success of your social media marketing campaigns.

Write Blogs

Writing a blog is a great way to help increase awareness of your brand. It will also help improve your website’s rankings on the search engines, making it more likely your business will be found online. Encourage your readers to engage with your blog by asking questions and responding to any comments. This will also encourage them to then visit your website and find out more about your company.

Attend Networking Events and Network Online

Whilst it is great to be working in this digital age, face-to-face networking is probably still one of the most important and best ways to get people to notice your brand. Try to find networking events in your area and attend them. Once there, you can hand out business cards or promotional branded umbrellas to everyone you meet. You can even measure the success of the event by noting how many business cards etc you’ve been able to give out.

Read more

So, you are a business owner. You don’t necessarily have an endless marketing budget, or an infinite amount of time that you are able to spend on working on your marketing strategies. So, how can you market your products or services to remain competitive and really get your brand name out there? What can you do? There are many different ways that company owners can use to successfully promote their business without breaking the bank! Here is a selection of our favourite ideas.

Get Yourself a Website

Did you know that over 40% of the world is now online? Businesses that don’t have a website are missing out on a serious chunk of the market. You don’t necessarily have to sell your products on your website. A simple, yet effective, website, with even basic company information in it, with help share your brand identity, customer testimonials, prices and expertise, and will put your business in the global market spotlight.

Get Custom Printed Company Umbrellas

An even better way of promoting your company without really having to do anything, is to get some custom made promotional umbrellas to make your brand name really stand out from the crowd. Living in a country that is known for its ever-changing weather is, for once, a really great thing for your company’s marketing strategy. Most people carry an umbrella with them wherever they go, so why not try and make sure that their umbrella has your company name and logo emblazoned onto it! They are really cost effective business promotional items too, as they do not have a shelf life, so get a large number, and you can easily store them and give them to your staff and customers whenever you want to.

 

Become Social Media Savvy

It is one of the easiest, quickest, and best ways of immediately getting your brand name out there, and what is more, it is almost completely free! Establishing your company’s presence on a select few of the most popular social media platforms can help your business build relationships with your customers and draw in new potential clientele. Try posting exciting and engaging content on sites such as Facebook, Twitter, Instagram and YouTube to promote your services or products to a worldwide audience. You can even then use Google Analytics to track the success of your social media marketing campaigns.

Write Blogs

Writing a blog is a great way to help increase awareness of your brand. It will also help improve your website’s rankings on the search engines, making it more likely your business will be found online. Encourage your readers to engage with your blog by asking questions and responding to any comments. This will also encourage them to then visit your website and find out more about your company.

Attend Networking Events and Network Online

Whilst it is great to be working in this digital age, face-to-face networking is probably still one of the most important and best ways to get people to notice your brand. Try to find networking events in your area and attend them. Once there, you can hand out business cards or promotional branded umbrellas to everyone you meet. You can even measure the success of the event by noting how many business cards etc you’ve been able to give out.

Read more

How Branded Umbrellas Can Increase Your Profit

Posted by How Many Steps Inc. Collaborator

An old saying in the advertising world used to be half of your advertising budget is wasted, but no one knows which half. All jokes aside, this affects the profit of businesses large and small. With corporate printed umbrellas, made to Oakthrift’s exacting standards, your logo printed umbrellas will work your brand for years to come and could potentially save your business many thousands. A simple logo printed on our umbrellas, using the advice of our inhouse design teams,  or perhaps detailed photographic printed product imagery on the whole umbrella will enhance your brand or product launch for years to come.
Read more
An old saying in the advertising world used to be half of your advertising budget is wasted, but no one knows which half. All jokes aside, this affects the profit of businesses large and small. With corporate printed umbrellas, made to Oakthrift’s exacting standards, your logo printed umbrellas will work your brand for years to come and could potentially save your business many thousands. A simple logo printed on our umbrellas, using the advice of our inhouse design teams,  or perhaps detailed photographic printed product imagery on the whole umbrella will enhance your brand or product launch for years to come.
Read more

History of Umbrellas

Posted by How Many Steps Inc. Collaborator

Derived from the Latin word Umbra, which means shade. The first umbrellas were for protection from the sun and were possibly inspired from the canopy of a tree, which would offer a cool shade from the heat of the day. The origins of the umbrella are most probably China in 11th century B.C. although ancient sculptures have been found in Nineveh, Persepolis and Thebes (Egypt) depicting the use of umbrellas.

There is also evidence of Umbrellas or Parasols being used at the same period in India. The first umbrellas were most probably a converted branch of a tree (for example giant Banana Leaves) or a hat on a stick, which gave rise to the umbrella, as we know it today.

The word Parasol was derived from the Latin words papare, which means to prepare, and sol, which means sun. Generally a parasol is now regarded as a sunshade and umbrella as a rain protector, but this distinction only evolved during the late 18th century. Before then umbrellas and parasols both offered protection against the sun, but that parasols were carried over the person it shaded rather than an umbrella, which was carried by the person it shaded. However, there is some evidence of Romans using umbrellas to protect a person from the rain, but the idea never caught on, as it was the Greeks who popularised the idea of umbrellas being used as a sunshade.


Ironically enough there is no evidence that ancient civilisations used promotional umbrellas for brand awareness. It seems branded umbrellas is a modern day idea for giving high quality promotional products as part of a corporate brand and  marketing strategy!



Read more

Derived from the Latin word Umbra, which means shade. The first umbrellas were for protection from the sun and were possibly inspired from the canopy of a tree, which would offer a cool shade from the heat of the day. The origins of the umbrella are most probably China in 11th century B.C. although ancient sculptures have been found in Nineveh, Persepolis and Thebes (Egypt) depicting the use of umbrellas.

There is also evidence of Umbrellas or Parasols being used at the same period in India. The first umbrellas were most probably a converted branch of a tree (for example giant Banana Leaves) or a hat on a stick, which gave rise to the umbrella, as we know it today.

The word Parasol was derived from the Latin words papare, which means to prepare, and sol, which means sun. Generally a parasol is now regarded as a sunshade and umbrella as a rain protector, but this distinction only evolved during the late 18th century. Before then umbrellas and parasols both offered protection against the sun, but that parasols were carried over the person it shaded rather than an umbrella, which was carried by the person it shaded. However, there is some evidence of Romans using umbrellas to protect a person from the rain, but the idea never caught on, as it was the Greeks who popularised the idea of umbrellas being used as a sunshade.


Ironically enough there is no evidence that ancient civilisations used promotional umbrellas for brand awareness. It seems branded umbrellas is a modern day idea for giving high quality promotional products as part of a corporate brand and  marketing strategy!



Read more